From spreadsheet to live algo — a full-stack trading platform built for serious Indian retail traders
01 / The Challenge
The Problem
TradeMade had a powerful backtesting concept and a quant team that could build the engine — but no product layer. Traders needed a professional-grade interface: a web platform for strategy management, a dashboard for analytics, and a desktop app for live algo execution. They were using fragmented tools and manual workflows.
02 / Execution
What we built
Marketing website — conversion-focused, communicating a complex technical product to a non-technical trading audience
Strategy dashboard — web app where users submit strategies, view backtest results, track P&L, and manage deployments
Desktop application — live trading interface connecting to Zerodha, Upstox, Angel One and other brokers; real-time position monitoring, multi-account sync
Full UI/UX design system across all three surfaces — consistent, professional, built for daily active use