A hospitality website that converts browsers into bookings — built for a Dubai hotel competing on OTAs
01 / The Challenge
The Problem
eStay Hotel (Al Muhaisnah, Dubai — 3-star, near Dubai International Airport) had strong reviews and good facilities (pool, gym, sports courts, family amenities) but was heavily dependent on OTA platforms like Booking.com. Their direct booking website wasn't converting. For a hotel that competes on value in a high-cost market, direct bookings mean significantly better margins.
02 / Execution
What we built
Full website redesign — built to convert direct bookings, not just inform
Room catalogue and package pages — Standard King, Deluxe, Business, Family rooms; Rate Card program
Booking flow integration — connecting to their reservation system
SEO architecture — targeting 'luxury hotel near Dubai airport', 'best 3 star hotel Dubai', 'hotel with gym and pool Dubai' keywords
Mobile-first build — majority of hotel searches happen on mobile