We built an AI shopping assistant for Indian D2C brands — and it's live, converting, and making money
01 / The Challenge
The Problem
Indian D2C brands on Shopify were losing customers at the product discovery and decision stage. No tool existed that understood the Indian shopper — price-sensitive, vernacular-comfortable, comparison-heavy. Existing chatbots were either too generic (Western products) or too simple (scripted FAQ bots). The gap: an AI assistant that could actually guide purchase decisions, surface the right product, and increase AOV.
02 / Execution
What we built
CartIn AI — a Shopify widget that embeds into any D2C store; AI-powered product discovery, cart assistance, and conversion nudges
Merchant dashboard — analytics showing conversation quality, hot leads, funnel drop-off, session tracking, ROI per conversation
Intelligence layer — usage nudge system, conversion funnel visualization, CSV export, latency tracking
PostHog integration — full session and event analytics pipeline
03 / Results
The Outcome
Architecture & Flow
Platform Gallery
