Asteride.coIndia
Website and design system for India's #1 motorcycle community app — built for riders, not just users
Consumer AppWebDesign SystemCommunity PlatformReactFigma
01 / The Challenge
The Problem
Asteride had a strong product (the app had 4.9★ on App Store, growing rider community, GSF-backed) but their web presence didn't match. The website needed to communicate a lifestyle product — not a generic SaaS — to passionate motorcyclists while converting new riders to download the app. Design consistency between web and app was also broken.
02 / Execution
What we built
Marketing website — designed and built for the riding community; tone, imagery direction, and copy architecture all rider-first
Design system — visual language, component library, and design tokens to keep web and app consistent as the product scales
Collaboration with the Asteride engineering team on integration handoff
03 / Results
The Outcome
4.9★ App Store rating (community product the website funnels into)
"The design system and website they built finally matched the quality of our community app. Their ability to understand a passionate lifestyle audience and translate that into a consistent web experience was exactly what we needed."
Jitesh Surana
Founder @ Asteride